I helped develop the storyboard for a 15-second Jurassic World Rebirth x 7-Eleven commercial, mapping out the pacing, key frames, and product integrations to align with both brand and film guidelines. The storyboard served as the foundation for the final spot, ensuring the partnership came through clearly in a short, high-impact format.
It was incredibly fun to watch my storyboard come to life during an overnight shoot, seeing sketches transform into real sets, lighting, and action. Even though we filmed from 7 PM to 3 AM, the energy stayed high—it was surreal to watch the vision unfold in real time.
Digital Menu Boards & POP
I designed and animated digital marketing boards for the POP team to echo the tracking system used to hunt dinosaurs in the film, without access to the actual VFX. To make the tie-in authentic and playful, I built in subtle details: product icons in the corner of the screen, “identifications” like Apex Deliciousness and Apex Hydration in place of dinosaurs, and animations that rewarded sharp-eyed viewers. The boards were versioned out more than a dozen times to align with each store’s individual offerings, ensuring flexibility across locations. For this portfolio, I’ve sped up the animation for easier viewing.
Billboards
Following the commercial shoot, I created billboards for store takeovers in New York City, Los Angeles, Columbus, and Dallas. The initial ask was to feature all 17+ partnership products, but I fought to keep the design bold, simple, and legible within the average four-second view time of a billboard. By sticking to my rationale and design principles, the final concept was approved, and was especially well received by the film studio partners. The finished boards distilled the partnership into an eye-catching, high-impact message that drove customers to stores.
Employer: 7-Eleven
Project: Fuel Up with Speedway
Commerical Director: Jerod Couch
Team: Heather Chong, Emily Stites, Kayla Smith, Michael Bakowski
Kayla Smith 